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Reach New Customers over the Holidays with Online Advertising from Sam’s Club With the holiday shopping season just around the corner, consumers will be turning to the web to research holiday gift ideas and make purchases. Make sure your potential customers can find your web site. Start Planning Today Timing is critical. Consumers begin researching gift ideas as early as October, so you should be thinking about setting up your holiday advertising campaigns sooner. Sam’s Club has Local Search Marketing and Pay-per-click Marketing programs for any budget. Key Dates:
- November 27, Black Friday — traditional offline post-Thanksgiving holiday shopping spike
- November 30, Cyber-Monday — online shopping spike that follows Black Friday
- December 7, Green Monday — start of free shipping offers and the busiest online shopping day of the season
- December 14, Brown Monday — most aggressive promotions and discounts, including last-minute free shipping with guaranteed holiday delivery
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